This video is out of date. Take a look at the newer version: Google Analytics Tutorial: Basic Stats
Last time, I went over how to set up your Google Analytics account. This time, I’ll discuss the four essential statistics that, no matter what, you must keep an eye on in Google Analytics:
- Absolute Unique Visitors are the number of unique individuals who’ve come to your site in a given time period. So, if I come to your site 20 times in a week, I still only count as a single unique visitor. This statistic is important because it tells you your reach, or the total size of the audience coming to your site.
- Visits are the number of times folks open your site in their browser. If I come to your site 20 times in a week, I count as 20 visits. This is important, too – a high ratio of visits to visitors means you’ve got a loyal audience.
- Page Views tell you how many pages of your site are viewed in a given period. If I come to your site 20 times in a week, viewing 3 pages each time, I count as 60 page views. Page views are an indication of just how interested folks are in your site. A high ratio of page views to visits likely means an interested audience.
- Finally, Referring Source, found under Visitor Segment Performance, tells you where folks are coming from. And, you can use the Analysis button to drill further down, viewing keywords searched, etc…
As always, I’ve got video:
For the prettier, high-res version, you can watch it here: Full-size Video: Quicktime Version
I’m keeping these down to short, digestible segments. Next time I’ll talk about interpreting user navigation using the Content Optimization toolset.