Google Analytics Tutorial 1: Setup
Ian Lurie Feb 12 2007
This video is now out of date. See the latest GA install tutorial here.
This quick tutorial shows you how to set up Google Analytics.
Analytics is critical to your internet marketing strategy. It lets you measure who comes to your web site, where they came from, and what they do when they get there. Those are the three basics of Observe And Adjust. Google Analytics does all of that.
And it’s free.
So why isn’t every single marketer on earth using it? I hear things like:
“It’s too complicated.”
“My webmaster says they don’t have time.”
So, as an experiment, I set up a new account and added Analytics code to this web site. Here’s what I did, and how long it took:
00:00 – 00:15: Go to www.google.com/analytics.
00:16 – 01:00: Click Sign Up Now. (if you already have a Google Account, just sign in)
01:05 – 02:20: Set up my account in Analytics.
02:21 – 07:00: Set up Google Analytics code on my site.
Done. If you have to ask someone else to set up the analytics code, of course, it’ll take longer. But no one can ever be too busy to take a few minutes on this, right? Particularly given how important this data is.
If you don’t believe me, I did a video to demonstrate:
For the full-sized version (long download) click here.
If folks like this format, I’ll do more videos later on, showing how to use Analytics once it’s set up.
If you have any questions or suggestions, let me know and I’ll make changes.
Update: Important note – sometimes the Google Account verification e-mail ends up in your spam folder. If you don’t see the e-mail from Google after a few minutes, check there.
Update 2: I apologize for the low volume. I’ll speak more LOUDLY NEXT TIME…
By the way, I wrote a book about internet marketing. You can buy it here.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More