Google Analytics Video Tutorial 5: Search Analytics
Ian Lurie Mar 12 2007
While we wait for my goal tracking data to percolate a bit, I’ve reviewed some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts.
This lesson includes:
- Interpreting keyword data.
- Judging the value of keywords against each other.
- Placing keyword and search traffic in the context of individual pages.
Plus, I learned something new: My blog ranks #1 on Google for ‘internet marketing QA‘, and that generates traffic. Who knew…
Watch the video in Flash:
Online Videos by Veoh.com
Or in Quicktime format, full-sized (960 pixels wide).
Note: I apologize for the bad sound. You’ll need to turn your volume up. I’m still getting the hang of the iMic adapter, and for some reason my trusty Powerbook lowers the input volume automatically.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More