Google's (not provided): A potential solution

If you’re in the SEO world, you’ve heard a lot about the ‘not provided’ statistic: Google is now hiding the key phrases logged-in Google users enter to find your site. So, if you go into Google Analytics (or any other analytics software), you’ll see something like this:

not provided result in Google Analytics

No more keyword data for you!

No more keyword data for you!

Instead of a full keyword report, you get a partial report that hides a lot of data in the (not provided) item. In our case, 25% of our referring keyword data is now gone. Poof.

Google suggests that we use their Google Webmaster Tools query report. So, I’ve been working exactly how we might get useful data from that report. One technique shows some promise. You can read the whole formula, and the pluses and minuses, on Conversation Marketing.

[ Making Cats into Turnips: Using Google Webmaster Tools query data ]

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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