Analytics

Introducing Pythia: Social Analytics

We’ve just launched a free social media analytics tool. It’s called Pythia.

The free version of Pythia measures your marketing campaigns based on several metrics:

  • Links pointing to your site, according to Yahoo!.
  • Pages from your site in the Yahoo! index.
  • Links pointing to your site, according to Technorati.
  • Posts mentioning your site, according to Del.icio.us.
  • And mentions of your site on Bloglines.
  • Changes in all of these metrics, over time.

The paid version also adds:

  • Site ranking for specific keywords.
  • Changes in rankings over time.

Pythia doesn’t re-invent anything, nor is it revolutionary in the data it collects. It is, however, a great dashboard, and one of a very small handful of tools that collect and save these metrics so that you can see changes over time.

I’m very excited about this tool. I could prattle on, but instead, I’ll let you see a sample report page and say ‘go try it’. I invite any feedback you’ve got.

Here’s what it looks like:

Pythia Screencap

Pythia-Analytics.com

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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