My second installment of the 5-minute tutorial series is Keyword Analytics in Google Analytics.
Harrison, my son, had his video podcast debut. Alas, he spent at least 1/2 the podcast making faces and trying to get me to crack up, which he’s far too good at. So if I sound a bit distracted, blame him.
I talk about:
- How to get to the keywords report in Google Analytics.
- A few measures of keyword quality: Time on site, pages per visit, and bounce rate.
- How to use paid search as a measure of organic search potential.
It goes fast!
Note: Watch the hi-res version here, on Vimeo.