Keyword Analytics In Google Analytics: 5 Minute Video

Ian Lurie

My second installment of the 5-minute tutorial series is Keyword Analytics in Google Analytics.

Harrison, my son, had his video podcast debut. Alas, he spent at least 1/2 the podcast making faces and trying to get me to crack up, which he’s far too good at. So if I sound a bit distracted, blame him.

I talk about:

  • How to get to the keywords report in Google Analytics.
  • A few measures of keyword quality: Time on site, pages per visit, and bounce rate.
  • How to use paid search as a measure of organic search potential.

It goes fast!

Note: Watch the hi-res version here, on Vimeo.

Previous 5-Minute Tutorials

Referrer Analysis With Google Analytics

SEO Copywriting eBook
Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Thanks for the short video Ian.
    Would love to see more on keyword analytics using Advanced Segments and Custom reporting – there is tons of data to be found using these features, your approach only begins to scratch the surface.

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