Keyword Analytics In Google Analytics: 5 Minute Video
Ian Lurie Mar 18 2009
My second installment of the 5-minute tutorial series is Keyword Analytics in Google Analytics.
Harrison, my son, had his video podcast debut. Alas, he spent at least 1/2 the podcast making faces and trying to get me to crack up, which he’s far too good at. So if I sound a bit distracted, blame him.
I talk about:
- How to get to the keywords report in Google Analytics.
- A few measures of keyword quality: Time on site, pages per visit, and bounce rate.
- How to use paid search as a measure of organic search potential.
It goes fast!
Note: Watch the hi-res version here, on Vimeo.
Previous 5-Minute Tutorials
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More