New Hootsuite Analytics Reporting: First look
Ian Lurie Mar 9 2011
Hootsuite just launched a new analytics tool, and it’s pretty slick. It doesn’t do anything new, but it integrates Hootsuite, Google Analytics and other data in a really elegant, white-label-able interface.
Cool features include:
- Nice PDF report export;
- Basic branding: Put in your logo, contact info;
- Track Google Analytics against retweets;
- Track Facebook likes/unlikes all on one page;
- ‘Quick analytics’ looks at clicks on ow.ly traffic, Facebook response, Google Analytics data (these aren’t new, but they’re easier to find).
It’s simple, elegant and easy to use. Here’s a quick report I set up. I haven’t used Ow.ly much, so you’ll have to use your imagination a bit:
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More