New Google Analytics Features Rolling Out
Ian Lurie Dec 12 2007
Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics:
This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If they stay stable, then visitor quality is pretty solid. If pageviews per visit plunge as daily visitors rise, you’re attracting the wrong visitors:
Even snazzier: You can compare data for a single traffic source, segment or event type to data for the entire site:
This kind of at-a-glance comparison can help you see if specific marketing vehicles are outperforming your overall campaign.
I’m sure more stuff is on the way, probably very soon. Check the Google Analytics Blog in the next day or so. I’ll keep digging and post more as I see it, too.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More