The Portent Blog

Portent Placeholder Analytics

27 Sep, 2004

Analyzing SEO Results

By Ian Lurie

At first glance, measuring the results of a search engine optimization campaign seems easy: If you get a high rank for the keywords and phrases you’re targeting, then it’s working. If you don’t, then it’s not. But good, organic search engine optimization often brings unexpected results, by getting you high rank for terms you didn’t… Read More

Portent Placeholder Analytics

20 Mar, 2004

Hits, Sessions and Visits: Reading A Traffic Report Accurately

By Ian Lurie

Standard web analytics packages, such as WebTrends, Urchin and Webalizer, provide a wealth of information about your site's performance. But which information matters? Hits? Visits? Pageviews? Sessions? Maybe all of the above, but you need to understand what each statistic means if you're going to make sense of it all.

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