Analytics Blog Posts

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Portent Placeholder Analytics

18 Apr, 2007

7 Things Most Web Analytics Packages Can Tell You

By Ian Lurie

Where people are coming from (what web site). What keywords they use to find you. Which pages on your site are most popular. Which pages on your site drive people away. How much time visitors spend on your site. How many people come to your site. Which days of the week are the busiest. There… Read More

Portent Placeholder Analytics

6 Apr, 2007

Google Website Optimizer Now Available

By Ian Lurie

Google has taken their Website Optimizer out of beta. Or at least, they’ve made it available to everyone. At its simplest, Website Optimizer helps you test and measure different web page headlines, graphics, copy, etc. against each other. Here’s a quick overview: Say you’re wondering whether one headline will generate more leads than another. You’re… Read More

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Portent Placeholder Analytics

29 Mar, 2007

Google Analytics Tutorial 6: Visitor Segmentation

By Ian Lurie

I haven’t forgotten about the video tutorials, I promise. Here’s the latest, in which I go over Google Analytics’ cool visitor segmentation feature. Before you watch, note that my brain shut down for part of the tutorial, and I made at least four mistakes when typing in the javascript code – don’t use the example… Read More

Analytics

27 Mar, 2007

Better Sales From Faster Download Speeds

By Ian Lurie

Seems like a no-brainer: A faster-loading site will increase conversions. But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10? We made a change to a client’s site yesterday that reduced page loads by 6 seconds. Sales doubled. They doubled. Folks often tell me… Read More

Portent Placeholder Analytics

13 Mar, 2007

Google Analytics Video Tutorial 3: A Correction

By Ian Lurie

Justin pointed out an error I’d made in Google Analytics Tutorial 3: I wanted to bring up one point re: Tutorial #3. In the video you show how to cross segment referral traffic based on Content. I think this part of the video may be a bit off. When I cross segment my Referring Source… Read More

Analytics

12 Mar, 2007

Google Analytics Video Tutorial 5: Search Analytics

By Ian Lurie

While we wait for my goal tracking data to percolate a bit, I’ve reviewed some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts. This lesson includes: Interpreting keyword data. Judging the value of keywords against each other. Placing keyword and search traffic in the context… Read More

Portent Placeholder Analytics

10 Mar, 2007

Use Analytics To Adjust Your Site: An Example

By Ian Lurie

The amount of time folks spend on a page may tell you something’s wrong. So, why does this video have an average view time of 1:30, when the others all average 4 minutes or more? I’m guessing three possible reasons: I don’t have a large-size, downloadable video available for download. So, I’m going to replace… Read More

Portent Placeholder Analytics

2 Mar, 2007

Google Analytics Tutorial 4: Working With Goals

By Ian Lurie

Never let it be said that I don’t observe & adjust! Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals. This is my first crack at it. In this video, I review: What a goal really is. Different kinds of goals. How to set… Read More

Analytics

27 Feb, 2007

Google Analytics Tutorial 3: Digging Deeper

By Ian Lurie

At long last, here’s installment 3 of my Google Analytics tutorials. Please excuse some very choppy editing – I had to get rid of various coughs, sneezes and other viral sounds you just didn’t need to hear. In it, I talk about the analysis menu and using it to: Learn where people who view a… Read More

Portent Placeholder Analytics

25 Feb, 2007

Tutorials, Seminars and Such

By Ian Lurie

I’m supposed to be recording my next Google Analytics Tutorial today. However, reality intervened: My wife went out of town for 8 days (Mexico) with friends. 6 hours after I waved goodbye, both kids came down with the flu. They then gave it to me. My wife got home last night after 8 days of… Read More

Portent Placeholder Analytics

16 Feb, 2007

Pageviews are dead? 4 Other Must-Have Attention Metrics

By Ian Lurie

I’m not 100% sure I agree that pageviews are dead, but folks sure are talking about it a lot. Pageviews have long been seen as the best measure of audience attention and loyalty. But the advent of AJAX and other technologies let visitors browse content without loading a new page. That, in turn, means that… Read More

Analytics

15 Feb, 2007

Google Analytics Video Tutorial 2: Essential Stats

By Ian Lurie

Last time, I went over how to set up your Google Analytics account. This time, I'll discuss the four essential statistics that, no matter what, you must keep an eye on in Google Analytics:

Portent Placeholder Analytics

12 Feb, 2007

Google Analytics Tutorial 1: Setup

By Ian Lurie

My very first video post reviews how to set up Google Analytics on your site.

Portent Placeholder Analytics

6 Jan, 2007

Reports Aren’t Analytics

By Ian Lurie

A pretty graph isn’t analytics. It’s a report. What you do with that report is ‘analytics’. It’s an important distinction. Look at this graph: It’s a Google Analytics report showing me which pages get more or less traffic on the Portent Interactive web site. The subtler and most important point, though, is how important our… Read More

Portent Placeholder Analytics

12 Jul, 2006

ClickTale: Film user interaction with your site

By Ian Lurie

ClickTale is an about-to-be-released tool that will let you basically create movies of visitors’ use of your site. I don’t know much about it (just applied for the beta program) but have a look. It’s definitely got huge potential. What’s better than knowing exactly how, and when, people clicked?