SEO Analytics 101

Ian Lurie

I’m scrambling to complete the SEO training portion of the Fat Free Guide for release tomorrow. In the mean time, here’s a video that’s going to be attached to the ‘Analytics 101’ lesson:

An overview of four basic SEO metrics, what they mean, and how to track them in Google Analytics.

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Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Hey Ian,
    OMG look at your traffic, wish I had that much!
    I seem to be stuck at the same number, so I think I need to try new methods of generating traffic rather than getting it from my own hard work.
    Any top traffic tips would be more than welcome 😉
    The video was cool never knew about the pipe symbol so thanks for sharing that.
    Sally 🙂

  2. Thanks, Ian! As someone learning SEO in bits and pieces where I can catch it, this was very helpful. I wouldn’t have thought to exclude branded phrases from the keywords list. Great point also about keyword diversity.

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