The biggest mistake I see SEO’s make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data.
This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It’ll help you get out of the keyword abyss.
I added text so that it makes sense, instead of looking like a random set of images and babbling:
You can download the PDF version here:
How to: Get SEO analytics beyond the stone age
PS: Sorry for some color oddities. Powerpoint. Sucks. And I had to use it instead of my beloved Keynote for compatibility reasons.