Social Media Voyeurism – Stalking eMomsAtHome
Ian Lurie Aug 9 2007
I am a social media stalker. I admit it.
Thankfully that breaks no laws, and I’m allowed to use tools like Pythia (disclosure – I built it) to snoop now and then. I’ve been watching what happens on Wendy’s eMomsAtHome over the last few weeks. Note the big surge in Bloglines mentions:
Wow. And, just a few days later, a nice surge in pages indexed by Yahoo:
The cause is pretty easy to track down – Wendy was at the BlogHer conference. She’s famous and stuff – so she generated some buzz, mentioned the conference, and voila, instant surge.
She also got mentions on NinjaPoodles and some other, equally creatively-named blogs between July 24 and 27th. Coincidence? I think not. Especially since several of those posts were liveblogging sessions at BlogHer that mentioned eMomsAtHome.
Some lessons learned from all of this:
Fame Helps. While blogs are supposed to be the great democratizer of media, it doesn’t hurt to make a name for yourself. Otherwise, that One Perfect Post you write may sing hosannahs to an empty church. Lots of other bloggers were at BlogHer. Wendy reaped the benefits, as did other savvy bloggers. The rest did not.
Search marketing helps, too. eMoms saw a great surge in pages indexed by Yahoo. But then they dropped off again. I can’t say for sure, but some duplicate content issues, and the fact that the blog lives at www.emomsathome.com/blog, instead of www.emomsathome.com, may be hurting her a bit.
Search follows social. More links and mentions in the social world may generate a jump in attention from the major search engines. 3-4 days after the big jump in Bloglines mentions, Yahoo suddenly indexed more of her blog.
Alexa is an even more craptacular analytics tool than before. Right when traffic and mentions for emomsathome.com were surging everywhere else, Alexa shows a dip:
Don’t use Alexa.
Prep For Events. Wendy started writing about Blogher the day she got there. That reminded her audience that she was going, and that she shops at Target like everybody else.
You can click here for the full report – what do you see in there that I don’t?
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More