Speaking at SEMPDX HotSeat Tomorrow – Come Heckle

Ian Lurie

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I’m speaking at the SEMPDX Hotseat tomorrow night at 6:30. The topic: Web Analytics – Do you know what you’re looking at?
More important, my co-panelist is Eric Peterson of Web Analytics Demystified fame.
I will have just driven for 4 hours.
He will have just driven for 10 minutes.
Come see just how looped I can get on caffeine while driving the I-5 corridor. It’s worth it…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. Hi Ian,
    Great presentation yesterday! Really did learn a good deal I didn’t know about Google Analytics, specifically the advanced segmentation stuff.
    I do have a quick question for you: both you and Eric said there was an excellent Google Analytics validation tool out there. It was from a site that I THINK started with an ‘E’..? Anyway, I can’t remember the site you both recommended and was wondering if you could reply with that website.
    Thanks again

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