Hey Steve: Page views still have value. I’ll bet you lunch on it.
Total time on site is a far better measure of attention. Or is it?
A lousy navigation system may lead to more time spent on a site. So might slow site performance. Or someone heading to lunch and leaving their browser window open.
Keep pageviews around. You’re going to need them.
So Steve, here’s my challenge: Pick a campaign. Let me choose a place to promote it – an online advertising venue – using pageviews and time on page together. You go ahead and use time on site to choose another. Let’s see who’s campaign generates more sales/leads/goals.
If I lose, I’ll buy you lunch, even long distance. If I win, you buy me lunch. What do you say?