Page Views Live! I'll Bet You Lunch.

Ian Lurie

Hey Steve: Page views still have value. I’ll bet you lunch on it.

Steve Rubel just posted ‘The Page View Is Officially Dead‘, based on the news that Nielsen NetRatings will no longer use page views as a metric.

Total time on site is a far better measure of attention. Or is it?

A lousy navigation system may lead to more time spent on a site. So might slow site performance. Or someone heading to lunch and leaving their browser window open.

Keep pageviews around. You’re going to need them.

So Steve, here’s my challenge: Pick a campaign. Let me choose a place to promote it – an online advertising venue – using pageviews and time on page together. You go ahead and use time on site to choose another. Let’s see who’s campaign generates more sales/leads/goals.

If I lose, I’ll buy you lunch, even long distance. If I win, you buy me lunch. What do you say?

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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