The Relationship Between Social Media and SEO
Ian Lurie Dec 9 2007
SEO and Social Media support each other: Higher rankings mean more visitors and more bloggers writing about you. More bloggers writing about you translates to more links, which in turn improve your rankings.
It’s easy to say, but hard to prove. The next time your boss/client is asking you why they should spend any time on social media (or SEO), show them this:
In early June we began an intensive social media campaign for a client: We sent their product to key bloggers, linked to them, and started a paid search campaign that actually focused on that audience.
We started on June 7th. By June 22nd, we started seeing results in Technorati. This graph shows the number of blogs linking to our client’s site:
Then, about six weeks later, we saw a nice spike in rankings. These graphs show the number of search phrases for which the client ranked in the top 5 and top 10:
The number of first-page rankings jumped nearly 100%. The client site was highly optimized – it had been for over a year. So that didn’t cause the sudden jump.
Social media boosts SEO. Count on it, and make it part of your strategy. It’s worth doing.
CEO & Founder
Ian Lurie is CEO and founder of Portent. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More