Use Analytics To Adjust Your Site: An Example

Ian Lurie

man straightening tie

The amount of time folks spend on a page may tell you something’s wrong.

So, why does this video have an average view time of 1:30, when the others all average 4 minutes or more?

I’m guessing three possible reasons:

  1. I don’t have a large-size, downloadable video available for download. So, I’m going to replace the smaller video with a larger quicktime version.
  2. The concept of goal tracking is far more complex, and I may have done a lousy job of explaining it. I’m going to do an additional, supplemental video on the subject shortly.
  3. People may just not care as much about goal tracking as I though. I can’t do much about that, so I’ll stick with the first two.

I’ll let you know how the changes work out…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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