Use Analytics To Adjust Your Site: An Example
Ian Lurie Mar 10 2007
The amount of time folks spend on a page may tell you something’s wrong.
I’m guessing three possible reasons:
- I don’t have a large-size, downloadable video available for download. So, I’m going to replace the smaller video with a larger quicktime version.
- The concept of goal tracking is far more complex, and I may have done a lousy job of explaining it. I’m going to do an additional, supplemental video on the subject shortly.
- People may just not care as much about goal tracking as I though. I can’t do much about that, so I’ll stick with the first two.
I’ll let you know how the changes work out…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More