Web Analytics Webinar Today (it’s free)
Ian Lurie Dec 5 2008
I’ll be presenting a webinar today:
Transforming Google Analytics Into Business Analytics
When: Tuesday, December 9, 12 PM PST (that’s today)
Where: Here, on the web, silly
The focus: Making actual, real-life use of Google Analytics to grow your business. No fancy shtuff like advanced segments. I’ll talk about:
- Data overload and how to avoid it
- The 3 factors you really need to track: Profit, Growth and Pipeline
- The system you need to make it work: Configure, Track, Apply
- How to use click value calculation to simplify it all.
- Real-world examples.
Note: This is not a Google Analytics training webinar. It’s a business analytics webinar. So I won’t be going over setting up e-commerce tracking or other tech stuff. This one’s for the analysts and marketers out there.
I’ll also have Q&A at the end.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More