I’ll be presenting a webinar today:
Transforming Google Analytics Into Business Analytics
When: Tuesday, December 9, 12 PM PST (that’s today)
Where: Here, on the web, silly
The focus: Making actual, real-life use of Google Analytics to grow your business. No fancy shtuff like advanced segments. I’ll talk about:
- Data overload and how to avoid it
- The 3 factors you really need to track: Profit, Growth and Pipeline
- The system you need to make it work: Configure, Track, Apply
- How to use click value calculation to simplify it all.
- Real-world examples.
Note: This is not a Google Analytics training webinar. It’s a business analytics webinar. So I won’t be going over setting up e-commerce tracking or other tech stuff. This one’s for the analysts and marketers out there.
I’ll also have Q&A at the end.