Content Strategy Blog Posts

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Are headline analyzers worth your time Content Strategy

25 May, 2017

Are Headline Analyzers Worth Your Time?

By Augustin Kendall

There’s a trend in the content world of using tools to help improve the value and quality of content (see Hemingway editor, Readability Test Tool, and Hubspot’s Blog Topic Generator). One category of tools is headline analyzers. They’re simple: put in your title, get a score, and tweak to improve the score. I use them… Read More

Content Strategy as Competitive Advantage - Creating value through content - Portent Content Strategy

8 Feb, 2017

Content Strategy as Competitive Advantage

By Colin Parker

One of the fundamental concepts of formal business strategy is how to create sustained competitive advantage. Today, we wanted to look at how that relates to content strategy and content marketing. My hope after you read this post: You think really, really hard before you take shortcuts on your content. I want to leave you… Read More

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Content Strategy

13 Dec, 2016

Lean Content, the ebook, and I’m Tired

By Ian Lurie

TL;DR: I wrote an ebook called Lean Content: Kick-ass Content Creation for Teams of One. Get it here. Yeah. I wrote two ebooks in two months. Yeah, I’m tired. This one is free, too: Lean Content: Kick-ass Content Creation for Teams of One Yes, I used “lean” in the title. It’s a buzzword. Deal with… Read More

Best Tools To Create Killer Blog Posts - Portent Content Strategy

6 Dec, 2016

The Best Tools to Write Killer Blog Posts

By Katie McKenna

The longer I live in Seattle, the deeper my obsession with mountains and all the tools required to enjoy them becomes. One of the first tools I fell in love with when I started mountaineering was an ice axe. An ice axe probably doesn’t sound like something you could love. It’s certainly not warm and… Read More

How to Sell Content Strategy to Your Boss - Portent Content Strategy

1 Dec, 2016

How to Sell Content Strategy to Your Boss

By Portent Staff

I know content strategy is important. You know content strategy is important. Who doesn’t know? The people who are going to pay you to develop and implement a content strategy, that’s who. To sell content strategy to your boss and organization, you’ll have to perfect the art of pitching projects with the intention of not… Read More

Get the right help with content - Portent Content Strategy

22 Nov, 2016

How Do I Get the Right Help with Content? [Infographic]

By Augustin Kendall

Connected content is a network of content pieces built around one theme or topic. The kernel of this concept is writing an article and promoting it on social, but connected content goes beyond that. Types of content might include infographics, landing pages, articles, blog posts, social posts, ebooks, and so on. The purpose of connected… Read More

Astronauts and deodorant. A great content idea. Content Strategy

19 Sep, 2016

Deodorant & Other Challenges: How I Get Content Ideas

By Ian Lurie

How do you write mind-blowing content about deodorant? It’s easy. I’m going to walk you through how I research content ideas. This stream-of-consciousness process has never failed me: Start With Questions I always start with questions. If the audience is asking a question, and you have an answer, you can help. My favorite questions research… Read More

content nirvana - portent Content Strategy

8 Sep, 2016

How to Achieve Content Nirvana

By Portent Staff

I am going to let you in on a little secret no one in the content marketing industry wants you to know: The marketing part is easy. It’s the content part that’s hard. The central challenge of content marketing is getting people to engage with the content you publish or, to put it simply: The… Read More

Edited honeycomb highlights the user experience of content--useful, usable, findable, and credible. Content Strategy

1 Sep, 2016

What Is the User Experience of Content?

By Augustin Kendall

When people hear the words User Experience (UX), they usually think of visual design, front-end programming, or interface design. The User Experience Professionals Association defines UX as every aspect of a user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. What some people forget is that the… Read More

Promote Wisely - Principles of Content Promotion Content Strategy

18 Aug, 2016

Principles of Content Promotion

By Ian Lurie

Content-as-marketing isn’t new. The promotional tools, though… Those are new. We’ve never had as cool a toolset as we have now. It’s easy to get drunk on the possibilities. Sober up: Promote Lightly-Branded Content at Top of Funnel Lightly and non-branded content is a top-of-funnel vehicle. Don’t promote it to a high-intent, bottom-of-funnel audience. You’ll… Read More

The Working Content Meeting Content Strategy

18 Jul, 2016

Working Content Meetings May Just Save Your Toes

By Ian Lurie

An alternate title for this post: “How A Working Content Meeting Saved Me from Broken Toes and Smashed Fingers.” I used to throw a lot of temper tantrums at work. About ten years ago I kicked my desk so hard my foot started bleeding right through my shoe. I also punched a palm tree, and… Read More

In digital marketing, this is what Content Strategy

7 Jul, 2016

What “Lean” Really Means

By Ian Lurie

In cycling, to handle a turn at high speed, you lean. As you enter the turn, you push down on the outside pedal, and you lean slightly more than seems prudent. You complete the turn. Then you sprint out of the corner, leaving your competition behind. Marketers often equate “lean” with “lightweight” or “minimal.” It’s… Read More

30 Useful Tips for Content Content Strategy

26 May, 2016

30 Content Tips – Slide deck and links

By Ian Lurie

Here’s the deck from my presentation, 30 Little Things To Make Your Content Better: And here’s the video: Links Grammarly: A great proofreading app Hemingway App: Computer-driven editing for more concise content Go learn HTML here Very rough pages showing my HTML examples. View source to see how I did it. Amazing stock photography that… Read More

Content Strategy

27 Apr, 2016

The right (and wrong) content marketing question

By Ian Lurie

When people ask me about content marketing, they always start with one question: “How many pieces of content will I need to…” followed by their business goal. 2,778 should do it. Give or take 500. I’m not being a smartass here (for once). I understand the question. Content creation feels expensive. It’s hard work. It’s… Read More

Content marketing without a network. Good luck with that. Content Strategy

7 Jan, 2016

Need to Crush Content Promotion? Love Your Dealers

By Ian Lurie

I talk about dealers in this post. When I had some friends edit it, they accused me of writing yet another Breaking Bad comparison post. Let me point out that there are many other kinds of dealer networks: Cars. Games. Chocolate. Bootlegged copies of Asia’s 1983 world tour. “Dealer” is just the right word for… Read More

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