Lean Content for B2B

Ian Lurie Oct 4 2017

Here are the slides and links from my Marketing Profs B2B Summit talk today. I talked about content for teams of one, or just a few, or big teams that just don’t have enough resources.

Ask me questions in the comments, or tweet me at @portentint.

Links

AnswerThePublic provides content ideas
Atom.io is the best text editor ever
Canva helps with graphics creation
Grammarly is a decent quick proofreading tool
Hemingway helps make your content more brief
iStockPhoto provides stock images (if you must)
Markdown syntax guide
Snagit is my favorite screen capture tool

2 Comments

  1. “SEO Content” RAWRRRR – made me chuckle!

    Seriously though, I think you hit the nail on the head with how few writers actually stick to a calendar/schedule – 11%??

    I started as a writer back in the day, and the major skill I was able to bring was not literacy or being able to articulate in words, but the fact I was disciplined and stuck to a timetable made a huge difference.

    Aligning content with the business and strategy is essential, as is usability, but generating the creative juice to deliver is a major challenge, especially at scale.

    Best,

    Karl

    • Ian Lurie

      Ian Lurie

      I find a lot of that is flexibility, too. That’s why I’m not a big fan of calendars so much as structure.

      Thanks Karl!

Comments are closed.