20 Copywriting Disasters: Webinar Slides, Video

Ian Lurie Aug 15 2014

Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience.

Here are the slides and the video:

I was going to post the transcript, but it was 10,000 words. If folks want it, you can find it here.


  1. So is the spelling error (or is it just an improperly used word) on slide 11 (“They’ve inevitable.”) an example of a copywriting error, or is it a humorously intentional “mistake”?

    • Uhhhh, YEAH, I did it on PURPOSE. YES. THAT’S EXACTLY IT. Nice catch!

  2. Really nice job on this, Ian. Inspirational, even.

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