Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience.
Here are the slides and the video:
I was going to post the transcript, but it was 10,000 words. If folks want it, you can find it here.