Sleep-deprived delirium plus an attempt to ponder copywriting & content produces lists like this:
- Coming up with a good title for a post: Sometimes it’s easy. Sometimes it’s like pooping a bowling ball.
- I have to write a lot of crap to write anything good.
- If you have neither the time nor the money for good content, you have neither the time nor the money for good business.
- It’s perfectly OK to use contractions. I’m sure of it.
- Little things can make or break your digital content.
- End a sentence with a preposition. Live a little.
- Oxford Commas create rainbows, and feed unicorns. But I won’t hate you for hating them.
- It’s easier to talk than write.
- It’s easier to write than edit.
- It’s easier to edit than publish.
- Publishing is an act of will. At some point, you have to let go, say “This is good” and click the button.
- But never settle for second-rate content to hit a deadline, spare someone’s feelings, or meet a quota.
- Crappy content hurts your brand, even if no one says “this sucks.”
- No one can spell “license” when put on the spot.
- Using big words is fun.
- Only use big words when they’re the best words.
- If you steal my stuff and then tell me, “Imitation is the sincerest form of flattery” I forever quote you in blog posts.
- “How much do I need?” is the wrong question. Try “What’s sustainable?” instead.
- Your readers don’t care what you like to read, buy, and discuss. They care about what they like to read, buy, and discuss.
- A subtle metaphor is a ninja for the wordsmith. Courtesy of @kyleeliason.
- Passive voice is something that will forever be hated by me.
- Writing isn’t a magical talent. It’s a muscle.
- The appropriate number of words for a post: Precisely as many as you need.
- In Seattle, never put “The” in front of a freeway number. Courtesy of @mwiegand.
- A massive audience isn’t always the goal.
- Links are a terrible content performance metric, on their own.
- Shares are a terrible content performance metric, on their own.
- Track content using several metrics. If that’s too hard, do it anyway.
- Write every damned day. I had a teacher/employer who told me that. He’s right. Use the Most Dangerous Writing App every morning. It’s like doing pushups for your brain.
Oh, also: It’s a lot easier to write smartass list posts than finish up the piece you were working on.
Where this came from
I have to give Gaz Copeland all the credit for this piece. While trying to write a post, I sent out this whiny tweet:
Coming up with a good title for a post: Sometimes it's easy. Sometimes it's like pooping a bowling ball.
— Ian Lurie (@portentint) May 2, 2016
And he replied:
@portentint That sounds like a good title for a post….possibly not the one you've written.
— Gaz Copeland (@StokedSEO) May 2, 2016
Which is one last content truth: When in doubt, steal an idea. But give credit.