Copywriting Blog Posts

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Flow chart of correlations Copywriting

24 Apr, 2013

How to Blog: Humanizing Your Brand

By Portent Team

So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter… Read More

Cover of The Inbound Marketing Manifesto Copywriting

19 Mar, 2013

The Inbound Marketing Manifesto

By Portent Staff

Content strategists of the world unite! Have you heard? Content marketing is the future. I hear you saying to yourself, “But you’re an inbound marketer, Rebecca, isn’t that statement just a tad self-serving?” It’s not just me. Look at the spike in interest over the past two years: This is a conversation that’s being had… Read More

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Screencap of Content Idea Generator Copywriting

26 Feb, 2013

The Secret Backstory of Portent’s Content Idea Generator

By Portent Team

”There are no new ideas. There are only new ways of making them felt.” – Audre Lorde At SearchFest on Friday, Ian Lurie debuted a fantastic new tool, the Content Idea Generator. I could tell you about how amazing the tool is and how influencers like Jonathon Colman shared it all over social media: How… Read More

Drawn version of Tom Cruise in Top Gun Copywriting

14 Feb, 2013

Why Tom Cruise Should Be Your Content Strategist [Infographic]

By Portent Staff

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More

Portent Placeholder Copywriting

7 Jan, 2013

Be a Freaking Video Hero, Sans Camera

By Portent Staff

Marketing departments are endlessly busy. Each one has different internal and external expectations about what they can (and should) accomplish. I mean, everybody’s a marketing whiz who watches the Super Bowl, right? If only it were that easy. Marketing departments are regularly expected to accomplish a wide range of goals. Ingeniously. Inexpensively. Instantaneously. Consequently, when… Read More


14 Dec, 2012

Sneak Peek: How Content Strategy Will Save the World

By Portent Team

Last night, when most of Seattle was at a holiday party or stuck in traffic on the way to a party, a group of intrepid souls filled the Portent presentation room to discuss using content strategy to save the world. The event, Content Strategy Forum 2012 Redux: Out of Africa, was part of an ongoing… Read More

Creative-Content-Editing Copywriting

13 Nov, 2012

Editing for Creativity: How to Enhance the Writer’s Voice

By Portent Team

In a world of endless content, innovative copywriting is a great way to catch and keep the attention of the customer. While a creative approach will often draw a bigger audience than simply following best practices, it can be tempting for an editor to change the writer’s style to fit an assumption about what sells.… Read More

boobie says 'what' Copywriting

7 Aug, 2012

10 stupid blogging mistakes I’ve made

By Ian Lurie

During my mediocre bike racing career, a lot of my teammates raced wearing two pairs of shorts. I didn’t. Then I crashed, ripped out the entire right cheek of my lycra tuchus-cover, and had to finish the race with a gentle breeze wafting across my abraded buttock. From then on, I wore two pairs of… Read More

Portent Placeholder Copywriting

27 Jun, 2012

Web copyright for the complete dumbass

By Ian Lurie

I’m a generous guy. So, when I see someone acting like a complete scumbag, I assume they’re ignorant, instead. For example, if you take an article I wrote in 2005 and put it up for sale, without my permission, on a third-party site, like this: …I take the high road: You’re not a dishonest pile… Read More

Portent Placeholder Copywriting

4 Jun, 2012

Web copywriting 101: Sub-headings

By Ian Lurie

I went to read The Skills Gap Myth on this morning, and I saw this: I know I’m off Diet Coke, and low on caffeine, and my brain’s working in slow motion. But still, that’s an awful lot of uninterrupted text for a Monday morning. When you’re writing online, you need to break up… Read More

Portent Placeholder Copywriting

9 Feb, 2012

The Alfred Hitchcock Guide to SEO Copywriting

By Portent Staff

Why is my competitor showing above me in Google search results? How can I use my website’s useful content to find new potential customers? What acronym would I use for the Sasquatch Education Organization? SEO is the answer to these questions and more. Search Engine Optimization (SEO) starts as a mystery for many companies, but… Read More


5 Dec, 2011

Pink dancing gorillas and web copywriting

By Ian Lurie

So, I went on Fiverr, and hired a pink gorilla to do a video about why you need good web copywriting. Caution – watch only if you don’t need that 58 seconds of your life: I’m not saying this video is bad, per se. I got my money’s worth. If you hire someone for $5… Read More

The SEO Copywriting Cheat Sheet Copywriting

21 Oct, 2011

The SEO Copywriting Cheat Sheet

By Ian Lurie

If you write for SEO, you write for online users, and vice-versa. I just put together this SEO copywriting cheat sheet to cover it all. It’s free – have a look. The SEO Copywriting Cheat Sheet – PDF The cost? Zero. Zip. Nada. If you want to make me smile, you can: Buy one of… Read More

Portent Placeholder Copywriting

22 Jun, 2011

New Copywriting E-Book Free for Download

By Ryan Moothart

I have written and edited countless numbers of articles, advertisements, and product descriptions since beginning my work here at Portent. In that time period, I have come across dozens of mistakes that I realize are far too common in this industry. So, a few weeks back, I wrote a short e-book on some of the… Read More

Portent Placeholder Copywriting

7 Jun, 2011

Yes, you have to write. No, you don’t have an excuse.

By Ian Lurie

I wrote a guest post for Heather Lloyd-Martin’s SEO Copywriting blog. In it, I write about Tribbles, fish, and why you have to write, even if you think your clients are illiterate rodents. Read Just Write!.