Copywriting Blog Posts

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Copywriting

27 Jan, 2011

6 copywriting tips – Latest Search Engine Land column

By Ian Lurie

My latest Search Engine Land column just went live. I listed out 6 ideas for stuff to write when you’ve got no idea what to write: 6 content tips: How to write when you have nothing to write about

Portent Placeholder Copywriting

19 Jan, 2011

Hey Copywriters – Designers Hate You for a Reason

By Portent Staff

I consider myself a perfectly creative person. I can paint Manet-quality word pictures; every once in a while I will whip up such stunning moments of alliteration that the Cat in the Hat’s whiskers curl with envy. I am a copywriter. Outside of my poetic prowess, my creativity is pretty much useless. And most days… Read More

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college Copywriting

3 Jan, 2011

What an English Degree Teaches You about Internet Copywriting

By Portent Staff

If you think an English degree would prepare you for anything in the world of copywriting, think again! There are plenty of things you'll need to unlearn if you plan to write internet content

Portent Placeholder Copywriting

7 Dec, 2010

10 Copywriting Nightmares & How to Deal With Them

By Portent Staff

Copywriting is a career replete with pitfalls, from editorial visions gone awry to hair-pulling, forehead-pounding hours attempting to come up with synonyms for “elegant” that alliterate with “xylophone.” There are good parts, too. Really good parts. I promise. But that is an entirely different post. This is a post about the depths of despair all… Read More

Portent Placeholder Copywriting

20 Aug, 2010

SEO Copywriting Training Coming to Seattle

By Ian Lurie

Heather Lloyd-Martin knows SEO copywriting like I know sarcasm. She’s coming to Seattle September 15, 2010 to teach her SEO Copywriting Training course – if you’ve already read my SEO copywriting e-book and want a full day of hands-on, in-depth training, you need to go to this seminar. The specifics: When: September 15, 2010, 9-4… Read More

Portent Placeholder Copywriting

30 Jul, 2010

Link bait: Half luck, half skill, half something else

By Ian Lurie

Everyone thinks they have a great recipe for link bait. Make a list. Include pictures. Freak people out. Post it right at this specific time of day (different for every ‘expert’). Spam Digg. No, wait, spam Twitter! Ooops, try Stumbleupon! Or, my favorite, “Write really good stuff”. When you see hordes of experts all recommending… Read More

Portent Placeholder Copywriting

25 Mar, 2010

11 Copywriting Catastrophes You Have to See to Believe

By Portent Staff

Enter my copy house of horrors and see how one copywriting blunder could destroy your brand. Don't let these copy fails happen to you!

Copywriting

4 Dec, 2009

SEO copywriting’s secret weapon: Hub pages

By Ian Lurie

Link related content together and it’s 10x more powerful as an SEO tool. So why doesn’t anyone ever do it? It’s easy. Here’s how you create a ‘hub’ page and use it to boost your rankings, improve your site for readers and get that warm tingly feeling inside: You’ve got nuthin’ Say you run a… Read More

Copywriting

8 Sep, 2009

5 sources of content you didn’t know you had

By Ian Lurie

Content. I’m always harassing my clients to produce more content. It’s essential to good SEO and delivers value for visitors. It’s a pain in the neck to create new content. But chances are, you’ve got lots of great stuff already. 1. Your local stores If you have local stores or independent retailers who sell your… Read More

Portent Placeholder Copywriting

1 Sep, 2009

Write Short Simple Obvious Story Titles

By Portent Staff

Keep your titles short, simple and obvious. Look at the image below. It’s a partial screenshot of my RSS reader. This is your space to hook me. If you don’t, I’m not opening your story. I have 241 unread items. I don’t have time to read them all so I’ll pick and choose based on… Read More

Portent Placeholder Copywriting

4 Aug, 2009

Write Compelling Messages – Think Greeting Cards

By Portent Staff

As Mad Men's Don Draper so eloquently put it, to sell a product you have to first evoke an emotion. Get your audience to feel. Sex doesn't sell; desire does. But how do you get your customers to feel desire when you can't even see them?

Portent Placeholder Copywriting

28 Apr, 2009

5 Tips To Better Product Descriptions

By Portent Staff

Any reputable Internet marketing company will tell you that you need product descriptions. That’s the bad news. The good news is, they aren’t difficult to write and they not only help sell the product, they can improve your Search Engine Optimization efforts. Who knew? Trouble is, most copywriters would rather write toilet plunger ads than… Read More

Copywriting

19 Apr, 2009

I’m renaming the seo copywriting ebook

By Ian Lurie

Just a forewarning: I’m renaming my SEO Copywriting eBook this week to The Fat Free Guide to SEO Copywriting. As I launch new ebooks, they’ll be called the Fat Free Guide, too. See, I’m branding! Clever, huh? Also, I’m now offering the ebook in cooperation with Mike Corso and Cool Site of the Day. Mike… Read More

Copywriting

22 Dec, 2008

SEO Copywriting: How Much? And How Often?

By Ian Lurie

“How much do I need to write if I want to be #1?” I hear that question a lot. The short answer is: “As much as gets you there. Not one word more.” But I do have some basic rules of thumb. They’re basic. Very basic. So I decided to write ’em down, and have… Read More

Portent Placeholder Copywriting

16 Dec, 2008

SEO Copywriting 101: Search Engines Ain’t That Smart

By Ian Lurie

Search engines are cool, but they aren’t that bright. They don’t know that you meant ‘car’ when you typed ‘vehicle’. If you’ve just spent 3 hours digging through a thesaurus, finding every alternative for ‘shoes’, start over. Burn the thesaurus. Think about the words that people use to find you. Then, as a revolutionary new… Read More