Copywriting Blog Posts

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Portent Placeholder Copywriting

16 Dec, 2008

SEO Copywriting 101: Search Engines Ain’t That Smart

By Ian Lurie

Search engines are cool, but they aren’t that bright. They don’t know that you meant ‘car’ when you typed ‘vehicle’. If you’ve just spent 3 hours digging through a thesaurus, finding every alternative for ‘shoes’, start over. Burn the thesaurus. Think about the words that people use to find you. Then, as a revolutionary new… Read More

Copywriting

18 Nov, 2008

SEO Copywriting E-Book: The Unscary, Real-World Guide

By Ian Lurie

SEO still lives and dies based on good copywriting. If you’re going to move up in the rankings and stay there, you have to know how to write customer- and search engine-friendly content. But you’re a writer. You shouldn’t have to learn about SEO, keyword mining, pagerank and the robots meta tag. You just want… Read More

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Portent Placeholder Copywriting

28 Oct, 2008

A Copywriter’s Practical Guide To Smart Internal Linking

By Ian Lurie

Yo, copywriters. If you freak out about semantic markup, then you have varying degrees of apoplexy over links. But linking is a critical part of smart online copy. Links are why it’s called the world wide web, and not the world wide collection of random disconnected bits and pieces. So you need to learn. Here’s… Read More

Portent Placeholder Copywriting

24 Oct, 2008

A Copywriter’s Guide to Semantic Markup

By Ian Lurie

Copywriters are a weird, weird bunch. They fearlessly crank out pages of great prose – an activity that terrifies most people – but are horrified when I mention something like ‘semantic markup’. The concept of a heading tag reduces the best writers to a mass of quivering jelly. Well, for all you writers out there,… Read More

Portent Placeholder Copywriting

24 Oct, 2008

How to Use Dating Bible’s “The Rules” to Succeed in Internet Marketing

By Portent Staff

Become an internet marketing creature unlike any other Times are tense, and now more than ever, you feel the burden of needing that ever-elusive advantage over the competition. If you’ve overdosed on tipping points, purple cows, and cheese-moving, it’s time to turn to the true treasure-trove of internet marketing secrets: the dating bible “The Rules”… Read More

Portent Placeholder Copywriting

14 Aug, 2008

The Four Qualities You Need to Be A Good Copywriter (hint, good writing isn’t one of them)

By Portent Staff

One of the most common misconceptions about a copywriting career is that all you need is good writing skills. This is hardly the case. There are many great writers in the world who would either not enjoy copywriting, or who would not excel at it. But there are definitely certain qualities that predispose people to… Read More

Portent Placeholder Copywriting

30 Jul, 2008

Copywriting is better than other writing careers

By Portent Staff

If you were a creative writing or English major, you may think your job prospects include pouring coffee in a cafe while scrawling poems on napkins, burying yourself in manuscripts as an editorial assistant in a publishing house, working as a journalist for a local publication, or of course writing the Great American Novel. But… Read More

Portent Placeholder Copywriting

25 Jul, 2008

Part 1: What is copywriting

By Portent Staff

It’s the tiredest of icebreakers. And yet, at least once a month, someone asks me what I do. After I say I’m a copywriter, I am usually treated to one of three sparkling remarks: “So, you just copy what other people write?” “So, you make copies of other people’s writing?” “So, you make copyrights?” Har,… Read More

Portent Placeholder Copywriting

18 Jul, 2008

Why You Need Creative Services

By Portent Staff

The economy is rocky. Resources are tight. It's the perfect time to run out and hire a creative services firm to do your Internet marketing, right? Right! While resources must be considered carefully in a rocky economy, I am here to explain why investing in professional creative development is one of the soundest business decisions… Read More

Portent Placeholder Copywriting

14 Jul, 2008

Paid Search & Organic Search Require Different Content Strategies

By Portent Staff

When you read that paid search and organic search require separate content strategies you might think, “Duh! That’s obvious.” Except that something happened to me last week, and this was not the first time. A Portent’s client earned a top ten ranking for an important keyword, one right near the top of the keyword chart.… Read More

Portent Placeholder Copywriting

27 Feb, 2008

Loves Poppies, Still Owns Piggy Bank: Write Personas like Match.com Ads

By Portent Staff

  All soccer moms are not created equal. Copyblogger makes this point in a recent post, and I totally agree. Until we go beyond perfunctory profiling and start creating vivid, charismatic, three-dimensional characters, personas will be of no use except to perpetuate stereotypes. Marketers need to go further in their persona development if they are… Read More

Portent Placeholder Copywriting

22 Feb, 2008

Stale Linkbait Works Best: How to Totally Ignore your Blog and Still Increase Traffic

By Portent Staff

Or maybe I should say, the best linkbait never gets stale. Basically, my goal is to assault your blogging worldview and contradict everything you’ve ever heard on the subject-all for a good cause, of course. In this post, I am going to tell you how to have a decent little blogging career, and even earn… Read More