SEO Copywriting: How Much? And How Often?

Ian Lurie

“How much do I need to write if I want to be #1?”
I hear that question a lot. The short answer is: “As much as gets you there. Not one word more.”
But I do have some basic rules of thumb.
They’re basic. Very basic.
So I decided to write ’em down, and have some fun with Google Knol, at the same time:
SEO Copywriting Frequency.
The simple criteria I set out in the article has worked well for me over the years. But people still look at me like I’m a moron when I bring it up. So feel free to review, curse, comment on how stupid I am, etc. on Knol, for all the world to see.
Related Articles
SEO Copywriting 101: Search Engines Ain’t That Smart
A Copywriter’s Guide to Semantic Markup
A Copywriter’s Guide to Linking
And of course my E-book on SEO Copywriting

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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