Keep your titles short, simple and obvious. Look at the image below. It’s a partial screenshot of my RSS reader. This is your space to hook me. If you don’t, I’m not opening your story. I have 241 unread items. I don’t have time to read them all so I’ll pick and choose based on my interest.
If you think I am an outlier, you’re right. Most people don’t use feed readers. Outside of search engines, people learn about stories on sites like Twitter. Twitter has a 140 character limit, including the link.
Consider who the people posting stories onto social media sites are.
- They are your most engaged readers.
- They are the people most likely to use feed readers.
Don’t write Big Red Orb Rides Bull to China.
Write Apple Stock Up 30% after China Sales Agreement.
Remember the mantra: Short, Simple, Obvious.