10 Words on a Line, Please

Ian Lurie

designers bookshop

Reading online ,10-15 words on a line is best.
Don’t take my word for it anymore. I’m tired of arguing with you.
Just go over and subscribe to the Designer Bookshop Newsletter.
They’re design geniuses, and they say stuff like this:

It is important that the columns are set to a length that is “proportional” to the type size. A practical guide to find the right length is that a columns row should contain approximately 10 words…


Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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