4 Cheats For Faster Web Site Rollouts

Ian Lurie

I’m lazy. It’s a good property in a geek. So I try to avoid repetitive work. But in my line of work you end up launching lots of sites, most of which don’t have to win design awards. They just have to be super-easy to use.
Here are a few tools that, whether you’re just starting out as an internet marketer or you’re a veteran, can help you launch great sites fast:

BluePrint CSS: Never Code CSS From Scratch Again

BluePrint CSS is a CSS framework. That’s a fancy way of saying it’s a pre-built CSS template. If you’re creating a magazine-style site or just about any other multi-column layout, it’ll cut hours out of your prototyping.
If you don’t know what any of that means, but you have a web team, just tell them to try it out. They’ll like it. Plus you’ll gain a lot of geek cred for even knowing what it is.


jQuery does for javascript and AJAX programming what BluePrint does for CSS. It’s a handy framework that lets developers quickly add animations, use AJAX and do a lot of the whiz-bang stuff you see on the latest web sites (I will not call them web 2.0 sites. Not Not Not.)
Again, point your web dev team at jQuery. They’ll thank you for it.


If you’re working in WordPress, then the Thesis theme can let you roll out a great-looking site or blog, fast. Thesis includes an entire foundation for a WordPress-driven web site. You can use the control panel to select column layouts, edit basic style information and get the basics in place. Then get fancier if you want to.
There are quite a few beautiful Thesis sites out there. Sky’s the limit. But even a basic Thesis-driven site looks great and is easy to use.
Thesis costs money – $177 at the priciest. Before you shake your head, though, think about what your time is worth. If you can save yourself, oh, a day or two of setup and coding, that’s worth $177, right? You can earn that much in a few hours, I’ll bet. Don’t be all modest…

Google Spreadsheets And Forms

If you need to collect some data fast, Google’s Spreadsheet application supports forms. No messing around with databases or pesky HTML.
You can even embed the form in your own web page.
They ain’t pretty, but they work, fast.

I’m Lazy. And Proud Of It

Yeah, I’m lazy. And proud of it. I’ll keep looking for shortcuts and share ’em when I find ’em.

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Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. Ian,
    Don’t think of it as laziness. Think of it as “uber-effeciency.” Isn’t that why we become geeks in the first place?
    Thanks for the heads up on Thesis. I’ve been using BluePrint for a while, but Thesis is something of which I was unaware and will definitely have to try.

  2. If you don’t get on with jQuery, Mootools is certainly worth a mention. You’ve also got Dojo, Prototype and YUI as options to consider.
    Although I don’t want to debate on “which is better” – they’re all really nice libraries and, really, it comes down to personal preference!

  3. I think ill give it a try.. because its really tedious task to play with css and javascript.. Even they work different in different browsers.
    Hoping that it will make my task easy and less time consuming

  4. Ian: I have just started with today.com with My Blog, and I have 18 Starter Blogs, and I am not very Quick, nor Programable savy on Web Templates that I want to put on My site. Are there any tutorials here that can help me get up to speed with My WebBlog page, to spruce it up abit, and give it some pizzaz? Sorceress needs Help with Color.

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