Amazon Flunks Usability 101? Say it ain’t so…
Ian Lurie Dec 17 2007
Amazon needs to read GrokDotCom a little more. When creating links, use the words that call for action – the trigger words.
Amazon failed to do that here:
If you’re going to sign in, which words would you click? ‘Personalized recommendations’? Or ‘sign in’?
Personally, I’d click ‘sign in’. But Amazon linked from ‘personalized recommendations’.
I actually spent a few minutes trying to figure out where to go to log in – I assumed that the personalized recommendations link described how those recos worked.
Restore my faith, oh great Lord Bezos. Fix your usability gaffe…
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More