Conversation Marketing: Now Standards Compliant

Ian Lurie

Finally. With a lot of help from my staff, I’ve got a blog that’s W3C standards compliant:
Valid XHTML 1.0 Transitional
I know you’re saying “So?” right now. But I have to get my little victories where I can.
My CSS would be compliant, too, except for the stupid hacks we have to make for Internet Explorer. Bill, Bill what are we going to do with you?

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. I wouldn’t mind that most people would say “so?” – for me it’s about pride in my work.
    A poorly constructed website is like a shop with creaky floorboards and exposed nails on the counter.
    The user should be able to take quality for granted.
    Nice work 🙂

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