Friday Book Review: MarketingSherpa Landing Page Handbook
Ian Lurie Dec 7 2007
I’m an old fart when it comes to landing pages. I started working with them way back in 2000 or so (gasp). So I can be a bit hard to impress.
MarketingSherpa’s Landing Page Handbook managed, though. It’s absolutely crammed with useful tips, factoids, research and best practices.
I didn’t quite sleep with it under my pillow, but it did end up on my nightstand for a few days.
The book covers the basics, such as landing page design best practices. It then moves on to more advanced testing techniques and provides a list of resources for landing page addicts like me.
A disclaimer: MarketingSherpa was kind enough to give me a copy for free. But that’s all they did. I get lots of stuff for free, like AOL subscriptions, catalogs, etc.. I’m not giving any of them a ‘thumbs up’ review. Trust me. This book is terrific.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More