Great Version of 'Captcha'

Ian Lurie

I regard ‘captcha’ – those crazy letters and numbers you have to type in before submitting a form – as a necessary evil. But it’s definitely evil:

Bad Captcha

I mean really, is that a ‘w’? Or a ‘u’ and a ‘v’? It’s a usability nightmare.

Then I saw this on captcha

I love it!

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Brilliant, what a great find.
    This even passes the accessibility guidelines for screen readers as visually impaired site users may not see the ball they will hear the description if the ‘alt’ tags are in place.

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