Great Version of 'Captcha'

Ian Lurie

I regard ‘captcha’ – those crazy letters and numbers you have to type in before submitting a form – as a necessary evil. But it’s definitely evil:

Bad Captcha

I mean really, is that a ‘w’? Or a ‘u’ and a ‘v’? It’s a usability nightmare.

Then I saw this on captcha

I love it!

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

Start call to action

See how Portent can help you own your piece of the web.

End call to action


  1. Brilliant, what a great find.
    This even passes the accessibility guidelines for screen readers as visually impaired site users may not see the ball they will hear the description if the ‘alt’ tags are in place.

Comments are closed.

Close search overlay