Pauli Exclusion for the Techie and Creative in Internet Marketing
Portent Staff Mar 11 2008
Internet marketing is a blend of technology and creative. When putting together a landing page campaign or whole new site, you have designers who create the art and the developers who make it do magic.
Some companies make the mistake of having their developer also be the designer. Not good. You’ll end up with a really, really large title text in font size 32 mismatched with really small paragraph text in font size 10. Colors will probably consist of black, white, blue or red and no shades in between. Your background will have some sort of funky rainbow gradient. Not to mention the mega indignation from the developer explaining, “Yeah, it doesn’t look great but it works.”
Just don’t do go there. Get artists to create the art and lay it out nicely. Get developers to make the buttons do something. You’ve probably heard of the Pauli Exclusion Principle at some point in your science classes – no two electrons can occupy the same space at the same time. Think of web design roles similarly. Programmers are not designers. Designers are not programmers. They do not occupy the same brain space at the same time, or a design/functional collision disaster could be the result!
Don’t take my word for it, though. See for yourself.
This page was designed by our programmer while she was developing:
As you can see, it is…functional. Well, it would DO everything the client asked for. This is true. The buttons work and they are very…round.
This is the site flow reorganized with client discussion and cleaned up by the designer. The functional flow has been adjusted by the developer accordingly:
We here at Portent understand that you want your site to make bucket loads of cash and reach lots of people. But we’ll make sure you look good while doing it too.