Judging, 2: That Cover Thing Again

By Ian Lurie / February 1 2006

Previously, I talked about the moment when a web site visitor decides to stay or leave.

Seth Godin has another great post about it:
Wait!.

Be smart, be focused, and don’t ignore the needs/wants/questions of your audience, or they’ll end up ignoring you.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.