Key to a Great Web Site: Fire the Committee

Ian Lurie

Sage words from Seth Godin:

“Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.”

Web design by community never works. The 2-3 times I’ve seen it tried, design stretched out for months, my designers started developing nervous twitches, and the final product was either bland or downright lousy.

Please, take some leadership: If you’re in charge of marketing, you decide how the site should look.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. I worked with a “committee” recently and it dragged and dragged – months! I actually lost what I was trying to do in the mess of imput. The final site turned out ok but everyone was turned off by the process including the client and that wasn’t worth it.

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