Key to a Great Web Site: Fire the Committee

Ian Lurie Oct 11 2007

Sage words from Seth Godin:

“Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.”

Web design by community never works. The 2-3 times I’ve seen it tried, design stretched out for months, my designers started developing nervous twitches, and the final product was either bland or downright lousy.

Please, take some leadership: If you’re in charge of marketing, you decide how the site should look.

tags : conversation marketing


  1. Chris


    Seriously. I have to work with committees all the time and it’s more pain than I’d like to handle on a daily basis.

  2. I worked with a “committee” recently and it dragged and dragged – months! I actually lost what I was trying to do in the mess of imput. The final site turned out ok but everyone was turned off by the process including the client and that wasn’t worth it.

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