I go to an airline’s web site for two reasons: To make a reservation, or check on my flight status.
It’s easy to make a reservation from Alaska Airlines’ home page. But try to find the flight status link. It’s there, I promise. It’s just really well hidden.
Why not at least make it a tab, like United Airlines or Continental? Or, even better, give it equal real estate and attention, right on the home page?
If part of your brand is providing easy access to the country, and the world, I suggest providing easy access to information about your services, too…