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Internet Marketing

13 Apr, 2016

Marketers Are Not Storytellers

By Ian Lurie

TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what we, the marketers, do. Before you scroll down and start swearing at me in the comments: I love marketing storytelling. Storytelling is fantastic. It’s… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Novice

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such ← You are here Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More

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survivorship bias jupiter and io Internet Marketing

18 Nov, 2015

Know why: How to beat marketing survivorship bias

By Ian Lurie

Why does marketing advice suck? We all look for marketing tactics we can repeat. You know what I mean: Some guy writes an article about marketing strategy, and boom, everyone’s off to the races. And 95% of the time, the tactics out of context fall flat on their metaphorical faces. Using the latest marketing how-to… Read More

Dude. Chill. Internet Marketing

2 Oct, 2015

The Last Second Guide to Holiday Marketing

By Ian Lurie

I saw a Christmas ad last week. Complete with one of those sanity-imploding ditties that make me want to scoop out my medulla. I won’t tell you the title. You’d share my curse and hum the stupid thing until mid-January. It’s not even Halloween yet, people. Hopefully, you aren’t responsible for this atrocity. And hopefully,… Read More

The internet marketing stack Internet Marketing

1 Jun, 2015

The Internet Marketing Stack: Overview

By Ian Lurie

I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough). Instead,… Read More

SEO

19 Mar, 2015

International SEO Strategy Guide – Plus a Flowchart!

By Portent Team

I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for… Read More

PPC

5 Mar, 2015

PPC at mozCon – Challenge Yourself to Cross Geek Out

By Portent Staff

Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those… Read More

Social Media

20 Nov, 2014

Allies, not rockstars: Influencer research for us mortals

By Ian Lurie

Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and… Read More

SEO

10 Oct, 2014

Search Awards 2014 – Best SEO Campaign

By Ian Lurie

^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor… Read More

Internet Marketing

8 Oct, 2014

Google Custom Affinities Is Here: What You Should Do

By Ian Lurie

Yesterday, Google rolled out ‘custom affinities’ — their way to cross-target different audience segments. You can read about it on The Verge: Google rolls out custom affinity audiences ad tool for targeting very specific groups of people We’ve been researching this for a few years now. We started showing our results when I babbled about… Read More

Farewell Authorship

4 Sep, 2014

Team Portent Bids Farewell to Authorship

By George Freitag

One spring day of 2011, Google announced a new thing called “Authorship.” They described it as a way of using data to “help people find content from great authors in our search results.” With little exception, the SEO community rejoiced. Finally, we, the content creators and bloggers of the world, were on top. By adding… Read More

PPC

17 Aug, 2014

Unexpected Loss of Control: Google AdWords Exact Match Controversy

By Portent Staff

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the… Read More

Yep. Ian's back as Portent's CEO. Random

18 Jul, 2014

Who is the CEO of Portent? aka: Yep, I’m back

By Ian Lurie

Shortest. Career change. Ever. It’s me, Ian! I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He… Read More

Random

7 Jul, 2014

Presentation Horrors: Don’t Do These Things

By Ian Lurie

I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.

Internet Marketing

21 May, 2014

Announcing RainGage

By Ian Lurie

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

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