Every year, I write a list of trends to utterly ignore, dismiss and otherwise mock relentlessly. You can read my 11 2009 trends to ignore here.
So, how’d I do? Not too bad, actually:
- Analytics. I said that a lack of standards would make analytics a contentious issue in 2009. Utter fail. I couldn’t have been more wrong. Everyone keeps slavering after ‘results-driven marketing’ like zombies in a Living Dead movie, and to hell with standardization problems.
- Vertical search. I said it’d continue to suck. It did. The sheer lack of interest and attention tells you this horse is dead, dead, dead. Ding.
- Google Searchwiki. I said it’d get abused into extinction. It didn’t. If I was into partial credit, I’d give myself 50%, since Searchwiki does indeed look like a complete failure. But it failed for lack of interest, not abuse. Fail.
- Mobile advertising. Hear that sound? That’s me throwing up an air ball that missed by 10 feet. Google’s purchase of Admob means I was a total idiot: Mobile advertising is growing, fast. Fail.
- RSS continues to be the best technology that no one gives a crap about since the laser disc. Ding.
- Internet Explorer 8. HAHAHAHAHAHAHA. Did you even know that Microsoft released a new browser? Probably not, given the hubbub over Chrome and Firefox. Firefox, by the way, is drawing even with IE. Ding.
- Content marketing. I’m guilty only of under-emphasizing this one. The rise of content sweatshops like Demand Media shrank available marketshare for individuals like me to the size of a SmartCar. Wish I’d been wrong. Ding.
- Social media conferences. I can’t say for sure, but it certainly seemed like there were a lot fewer folks traveling to conferences this year. Ding.
- Nofollow. I was joking when I said Matt Cutts would yank this one out from under us. But what do you know, I was right. Ding, but it’s never fun to discover the world is even crazier than you.
- Twitter monetization. Still waiting. Waiting…. Ding.
- Yahoo!’s downfall. Somehow, a profitable company rejected an acquisition bid by Microsoft, then sold themselves later for a fraction of the price. Yahoo!’s identity turned into a small chunk of damp lint. Further destruction coming soon. Ding.
The score is…
8 out of 11
Woo hoo! Now, let’s see if I can utterly blow it in 2010…