Featured Internet Marketing

Announcing RainGage

TL;DR version:

Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations:

  1. A strategic assessment across your entire marketing mix
  2. A tactical assessment showing areas for improvement
  3. A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of recommendations

It’s based on some damned amazing analysis by the Portent team, and our 19 years experience in digital marketing.

There’s a free beta. It’s a beta, remember.

You can register here.

You can read more about it here, or in this post.

And, for more details:

RainGage Essentials

RainGage Essentials is an application we built on top of the larger RainGage Engine. It provides a fast, high-level look at site quality and delivers a simple report with recommendations, as well as downloadable lists of items to fix.

Here’s what a report looks like:

A RainGage Essentials Report

A RainGage Essentials Report

At the top: A high-level strategic assessment based on The Marketing Stack.

RainGage Strategic Assessment

Strategic Assessment. Yup, the Marketing Stack.

In the middle: A tactical, prioritized assessment of problem areas.

RainGage Tactical Assessment

Tactical Assessment

At the bottom: A detailed explanation of what to change down to the page and image affected.

RainGage Item-by-Item Recommendations

Item-by-Item Recommendations

We built RainGage Essentials as the entry point for businesses. Brands are now able to self-analyze factors we’ve found critical to visibility, user experience, and conversion…

  • Reading grade level
  • Page structure from a readability standpoint
  • Typical site performance and SEO stuff
  • Site errors
  • Responsive design
  • A few other things

…and then provides a set of recommendations based on a weighting algorithm we built around the Marketing Stack.

RainGage Enterprise

RainGage Enterprise dives much deeper into your marketing mix. It checks performance for marketing channels, down to individual posts and ads, as well as the site diagnostic.

It also pulls Google Analytics data. RainGage Enterprise isn’t available as a ‘public’ tool. If you want to check it out, send us a note.

The RainGage Engine

The RainGage Engine powers all of these tools. It collects about 1,200 metrics and then draws correlations between those metrics and site performance.
The engine collects a lot of data about a company’s online marketing:

  • Social media performance down to the Facebook comment and post type, and individual Tweet
  • Goal tracking, visits, page performance, etc. (if authorized) via Google Analytics, if authorized
  • Coming shortly: Site spelling errors and typos
  • Coming really shortly: Page speed and performance

Then it puts all of that data in a single place, analyzes it, and determines what impacts your bottom line, whatever that line may be.

Portent can provide a super-detailed report directly from the the platform. We’re calling that RainGage Enterprise.

The Algorithm

The algorithm for both Essentials and Enterprise is always learning. If you see bizarre results in an Essentials report, send ’em to us using the contact form. We’ll be tuning continuously. Your report results will update automatically as we dial things in.


For RainGage Essentials: When we finish our beta, we’ll be selling reports based on number of pages analyzed. There’s no subscription: You can pay as you go. Cool, huh?

For RainGage Enterprise: Contact us.

The beta

You can sign up and run 50-page RainGage Essentials reports for free. No limit, really.

Just please remember, it’s a beta. We’re putting it out there because we know we’ll get great feedback. So provide it!

Thanks, and enjoy.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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