You’ve got your site all set up at a nice, shiny new domain name. Chances are, though, you’re losing visitors. And link authority.
Why? Because typos abound, and you’re not catching them. Here’s how you can grab a lot of traffic that you may be missing right now, and build better link authority, too:
Step 1: Reserve Typo Domains
First off, reserve domains that may be typos or different interpretations of your domain. If your web address is ‘www.yourdomain.com’, reserve:
Obviously, you could end up spending $10,000 on typo domains, so you need to apply a little sanity test: I tend to focus on typos I’ve seen other people make.
Once you have those domains reserved, 301 redirect them to your primary domain.
If you’re not sure what a 301 redirect is, check with your web hosting provider.
Step 2: Set Up Catch-all
Next, set up a catch-all for your domain, so that if someone types:
…they’re 301-redirected to ‘www.yourdomain.com’.
I personally make the ‘ww.yourdomain.com’ error at least 20 times a day. Set that up and I’ll write nice things about you.
Take a few minutes to set these up and two things happen:
- Customers find you in spite of typos. It’s like having multiple entrances on your store: They’ll love you for it.
- Because of the 301 redirection, you’ll still get some of the link authority from folks who can’t correctly type your domain name.
By the way, I’ve personally only implemented maybe 1 out of these 5-6 things on my own sites. So before you start leaving gloating comments, consider me chastised.