I’ve never heard anyone say “Gosh, I sure am looking forward to hiring an internet marketing agency!” Mostly they mutter something and shuffle past, sure they’re doomed.
It doesn’t have to be that way. I’ve talked a bit about this before, but I just recorded this talk/video/slideshow that goes into it in some depth:
You can also grab it off my iTunes Podcast feed once it updates, or from my direct podcast feed.
There remains nothing worse, for me at least, than having to listen to my own voice. I hear every throat-clearing and flubbed phrase. If it’s as bad as I perceive, let me know and save me some humiliation. I’ll delete it and do it again