In internet marketing, your top priorities are, in this order:
- Appeal. A desirable product.
- Quality. A product that doesn’t suck once people have it.
- Visibility. People have to find you when they need you.
- Stability. Your web site has to work.
- Ease of use. Make your site so easy to use, a brain-dead zombie could become a customer.
- Speed. Always strive to cut load times in half.
- Clarity. Write well. Use relevant, quality imagery. Explain yourself.
- Persistence. Provide lots of ways for folks to keep in touch. Don’t be a spammer. Just be available.
- Analytics. Measure everything.
- Aesthetics. Design your site appropriately.
Conspicuously missing are things like:
- Lots of traffic.
- Beautiful design. Appropriate doesn’t always equal beautiful.
- Fancy jargon and the shiny thing of the day.
Keep it simple. Focus on what you need to do. Achieve the hell out of that. Then do it even better.
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