The Portent Blog

Portent Placeholder Internet Marketing

11 Jan, 2008

11 Recession-Proof Internet Marketing Methods

By Ian Lurie

The R word is in the American air again: Recession. Hard to believe it hasn’t already hit, given the money pouring out of the USA, the lack of money coming in, and our, cough, leadership. OK, I just got political for a second. I’m sorry. Note that I’m not specifying any particular leaders, though. Republicans… Read More

Portent Placeholder Internet Marketing

9 Jan, 2008

3 Signs The Pitch is Slimey

By Ian Lurie

I spent the day today looking at pitch pieces by a few internet marketing ‘experts’. Now I feel dirty. But, in the interest of promoting knowledge, here I am, passing along knowledge gained at the expense of my appetite. There were a few selling strategies that all of the pitches had in common. So, here… Read More

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Charge! Internet Marketing

8 Jan, 2008

11 Internet Marketing Trends to Ignore for 2008

By Ian Lurie

Sure, I could try to predict what’ll work in 2008. But I’ll point to things like great marketing copy, audience measurement and analytics, your eyes will roll back in your head and my subscriber count will fall even further. It’s much more fun to point out what’ll flop in 2008. Here are the Internet Marketing… Read More

Portent Placeholder Internet Marketing

7 Jan, 2008

10 Steps to a Sound Internet Marketing Strategy

By Ian Lurie

You need an internet marketing strategy, even if it’s just “sell lots of stuff”. Here’s how you do it: Tear up the old marketing plan. Chances are, if your company’s been around for a few years, someone wrote you a marketing plan. It probably has an executive summary, spans 3 years, and cost a lot… Read More

Internet Marketing

2 Jan, 2008

Video: Google Webmaster Tools (Reality TV Version)

By Ian Lurie

Google’s webmaster tools are a great search marketing tool. But they’re also a fantastic internet marketing tool, because they let you peek into the heads of your audience, and see how search engines (and probably your customers) are classifying you. I recorded a brief video about it, and provided some quick guidance on getting set… Read More

Internet Marketing

30 Dec, 2007

17 Conversation Marketing Articles You May Have Missed

By Ian Lurie

If you’re new to Conversation Marketing, here are a few articles and other writings you might want to review: 5 Must-read Books for Internet Marketers I have a copy of each, dog-eared and sticky-noted. 65 Ways to Improve Online Sales I couldn’t come up with 99. Conversation Marketing, the Book I published my entire book… Read More

Portent Placeholder Internet Marketing

28 Dec, 2007

6 Ways to Keep My Daughter From Crying: A lesson in internet marketing

By Ian Lurie

When I take my child to use your web site, it had damned well better work. My daughter just got a Rescue Pet. They’re adorable little stuffed puppies. They come with a code you can use at www.myepets.com to log in, groom your pet, furnish a little house for it, etc.. The fun stopped there.… Read More

PPC

20 Dec, 2007

PPC Villain: PPC Worst Practices Blog

By Ian Lurie

My staff are a bit of a sick bunch. That’s why I like them. The PPC team has put together a PPC worst practices site: PPCVillain.com. There are plenty of best practices sites, after all. Here’s the first of what we hope will be many instructional videos:

Portent Placeholder Internet Marketing

17 Dec, 2007

Social Media Press Release: The Next Step (an HTML template)

By Ian Lurie

If you’ve been following the PR world of late, you know that the social media press release (SMPR) has gotten a lot of attention. This update of the stodgy old press release tries to blend social networking, rich media and text into a single, self-updating landing page for the media. It’s a compelling idea. One… Read More

Portent Placeholder SEO

13 Dec, 2007

Test Your Web Team: The SEO Quiz

By Ian Lurie

Update: The quiz tool I was using didn’t work quite as advertised, so I’ve just put the quiz right on the page. Correct answers are bracketed. Too often, web developers and designers say they’re SEO experts, when they’re not. As a client, you have to believe them – they’re the experts. So it can be… Read More

Analytics

12 Dec, 2007

New Google Analytics Features Rolling Out

By Ian Lurie

Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics: This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If… Read More

Portent Placeholder Internet Marketing

5 Dec, 2007

31 Ways To Speed Up Your Site

By Ian Lurie

A slow site sucks, no matter how pretty it is. It sheds visitors and customers like a raincoat sheds water. It can even hurt your search engine rankings. Fortunately, there are lots of easy ways to accelerate your sluggish site. Here they are, from easiest and least geeky to most complex and/or most geeky:

Portent Placeholder Internet Marketing

3 Dec, 2007

Account Management is Dead

By Ian Lurie

He's dead, Jim
Account management, long the bastion of 3-martini lunches and oh-so-happy clients, is dead, and internet marketing killed it.

Portent Placeholder Internet Marketing

28 Nov, 2007

Integrated Marketing To Clever Monkeys (the more things change…)

By Ian Lurie

I am sitting in an coliform-ridden Best Western in Peru, Indiana right now (I'm not kidding about the e coli part), drinking bottled water and pondering the meaning of a marketer's life. The answer, I think, is 'Integrated Marketing'. Here's a conversation I had today with a client who I respect, and like, and enjoy working with: Me Smiling victoriously: ...and internet sales are up over 25% since 2005-2006. Client Frowning unhappily: Sure, but what if our catalogs did that? Me Nodding intelligently: Catalogs and other offline stuff definitely drive customers. Our online marketing insures that you're visible when they look for you. Client Parrying vigorously: Yes, but chances are they would've found us anyway. Me Gurgling internally: Well, we know that 60% of your search sales were new. But we can never attribute any one sale to any one source. So you may be right - our work may not matter.

This does have a happy ending. Keep reading...

Portent Placeholder Internet Marketing

18 Nov, 2007

8 Ways To Get Ready for Cyber Monday

By Ian Lurie

Cyber Monday, if you didn’t know, is the Monday following Thanksgiving. It’s becoming a huge online shopping day. Think of it as Black Friday, only online, and on Monday. If you have an online store, and you haven’t done anything yet, don’t despair. There are still some things you can do: Look at last year’s… Read More