For months now, Portent CEO Ian Lurie and Director of Search Marketing Elizabeth Marsten have not slept. They have not eaten. They have missed out on critical episodes of True Blood. Why? Because they have been brewing brilliance with co-authors John Arnold, Marty Dickinson, and Michael Becker, developing the second edition of Web Marketing All-in-One for Dummies.
Ian and Elizabeth, who took the web marketing world by storm as co-authors of the first edition of Web Marketing All-in-One for Dummies, are very pleased with the product of their labors—on several occasions Elizabeth has been witnessed snuggling with a copy in her office, muttering quietly to herself and addressing the book as “my precious.”
What Critics Say About This Amazing Book
“If Nabakov had a baby with Danielle Steel, that love child would want to read Elizabeth Marsten’s section on online advertising and pay-per-click,” one reader gushed.
A Smith Tower employee noted, “We are concerned about the structural safety of Smith Tower now that this amount of web marketing knowledge has been consolidated on the premises.”
“Happiness is not something ready-made. It comes from [reading Portent CEO Ian Lurie’s sections in Web Marketing All-in-One for Dummies],” the Dalai Lama may or may not have commented. He was referring to Lurie’s writings on search engine optimization, web analytics, blogging and podcasting, and social media marketing.
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In the spirit of giving credit where credit is due, I should let you know that I didn’t actually write this post – our amazing intern Lauren did. I’m so proud of her!