10 Must-Have Internet Marketing Tools

Ian Lurie


…that you may not know about.

Not in any particular order:

  1. Google Trends is fun, and a great measure of changes in search patterns over time.
  2. SEOMOZ.org has a host of search engine optimization tools you can use to evaluate the strength of your site, the competitiveness of a particular space, and any potential SEO dealbreakers.
  3. Nielsen NetRatings provides lots of great reports for free, and priceless data if you subscribe. Look under ‘Resources’ for the free stuff.
  4. WordTracker is another great keyword mining resource, if you’re an SEO addict.
  5. Technorati measure the blogging world, allowing you to see who’s hot and who’s not in a specific topic area, and allowing you to find niches.
  6. Blogpulse is another awesome blogging measurement tool. Unlike Technorati, Blogpulse lets you measure trends in mention of topics. Beware, this one’s addictive.
  7. Copyscape lets you find out who’s plagiarizing your content.
  8. Design Meltdown is just a wonderful catalog of cool designs, organized by theme. I go there whenever I’m experiencing creative brainlock.
  9. Marketing Sherpa is a goldmine of case studies, benchmarks and reports. They charge for just about everything, but it’s worth it.
  10. Your brain. Oft forgotten, usually maligned, this resource can’t be plagiarized or infected by computer viruses (not directly, anyway). It’s still the most powerful computer you’ve got.
Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. I want to recommend on your 10 Must-Have Internet Marketing Tools the KeywordSpy.com – a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.
    It goes with a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.

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