17 Conversation Marketing Articles You May Have Missed
Ian Lurie Dec 30 2007
If you’re new to Conversation Marketing, here are a few articles and other writings you might want to review:
5 Must-read Books for Internet Marketers
I have a copy of each, dog-eared and sticky-noted.
65 Ways to Improve Online Sales
I couldn’t come up with 99.
Conversation Marketing, the Book
I published my entire book online. I’m writing version 2, now, with a lot more detail, but this is still a nice introduction to internet marketing strategy. If you’re more of a print person, you can buy a copy here.
Blog Stupidhead Dumb Poop Blog!!!!
Because really, it had to be said.
Clearing Bloggage in 7 Easy Steps
No reason to be ashamed. It happens to everyone.
10 Ways to Grow Your House E-mail List
It’s your best selling resource, by far.
Plagiarism and 5 Ways to Avoid it
We hatessss plagiarisssssm. Hatessss it…
Google Analytics Tutorials, All Together
These video tutorials are for version 1.x, not version 2, but I talk a bit about setup and other stuff that hasn’t changed much.
Creating Personas for Internet Marketing
Knowing your audience is the first step toward entering a good conversation with them. These tutorials walk you through writing and applying personas to real-world internet marketing problems.
6 E-mail Marketing Sins
I can’t believe the American Marketing Association really did this.
10 Must-have Internet Marketing Tools
I still use these almost daily.
5 Reasons PageRank Doesn’t Matter
I’d really love it if Google just did away with this totally misunderstood, basically useless metric.
3 Ways to Commit SEO Suicide
If you want your web site to shuffle off this mortal coil, read on.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.