2 Questions About the Facebook Microsoft Deal
Ian Lurie Oct 25 2007
- How will this impact the little guys (like me)? When Google partnered with MySpace, they started running their PPC ads on MySpace, creating instant access for all Adwords advertisers. So far, Microsoft’s cooperation with Facebook has led to ad opportunities with minimum buy amounts of $50k or so. Is this going to change?
- Is Facebook going to start showing ads in more places? Otherwise, where will they get the inventory to make their implicit $15 billion valuation make sense?
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More