2 Questions About the Facebook Microsoft Deal

Ian Lurie
  1. How will this impact the little guys (like me)? When Google partnered with MySpace, they started running their PPC ads on MySpace, creating instant access for all Adwords advertisers. So far, Microsoft’s cooperation with Facebook has led to ad opportunities with minimum buy amounts of $50k or so. Is this going to change?
  2. Is Facebook going to start showing ads in more places? Otherwise, where will they get the inventory to make their implicit $15 billion valuation make sense?

Anybody? Bueller…?

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. I don’t think you meant Google BOUGHT MySpace, did you? News Corp. owns MySpace, and Google has exclusivity on handling the ads. I was thinking this was why Microsoft sank its dollars into Facebook. Perhaps they have their hearts set on Facebook’s open application framework. 2 cents.

  2. Jeffrey,
    I am clearly suffering from some kind of hellish blogging disease, having flubbed my last three posts.
    Thanks for pointing this one out.

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