3 Reasons You Need To Learn About Facebook

Ian Lurie

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Facebook is not the next Google. It is a whole new kind of phenomenon – not just a MySpace copy. There are opportunities there for the smart marketer.

Here are 3 reasons why you need to understand Facebook:

  1. Applications: You can build, or hire someone to build, little applications that Facebook users can add to their own Facebook pages. Custom applications can ‘go viral’, passing from user to user, very quickly. If a user ads, say, Ian’s Handy Widget to their pages, then all of their Facebook friends will see that one of their friends is now using the widget. They, in turn, may use it. After that, their circle of friends see it and do the same, and so on.
  2. Blog import: You can import your blog to Facebook. Then anyone in your Facebook circle of friends will see it.
  3. Rubbing elbows: Finally, this site offers a lot of opportunities to network and connect with lots of players in their given industries.

Learn about Facebook, folks. Sign up today, and spend a few minutes playing with it each day. It will pay off in the long run. Even if Microsoft buys them, this site has serious legs as a networking and marketing tool.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. Thanks for this Ian. I’ve been wondering why I’ve got so many friend requests in my inbox lately. In fact as I’ve just posted on our blog, I believe this is the point where lots of people start to reach the conclusions you’ve so elegantly summed up in 3 points. Great post.

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