5 instant internet marketing upgrades
Ian Lurie Feb 14 2011
I’ve made a bet with myself that, by adding ‘instant’ and the number ‘5’, I will get triple the normal traffic to this post. If I win, I have to buy myself a chocolate bar.
No fun intro today, so I’ll just get to it—five utterly random but simple little things you can do to boost your internet marketing campaign, or at least reduce the damage:
- Use negative keyword matching. If you’re running any kind of pay per click campaign, negative keywords might just save you a lot of money. A negative keyword tells the search engine “Don’t show my ad for this word. Ever.” That can save you if you’re selling, say “hot dogs”, and don’t want to show up every time someone types in “cute dogs”. Go add ’em to your campaign. You’ll thank me.
- Send out 2 useful Tweets a day. Come on, people. It takes about 5 minutes. Find a useful article by someone else, on another web site. Could be the New York Times, or CNN, or a web site about cycling. Whatever you normally read. Then Tweet it. You’ll get more followers. Use Hootsuite and you can send the same thing to Facebook, too. At the same time. Without extra work. Later, we can advance to 3 useful Tweets a day. And so on.
- Ask. You know that gorgeous photo you’ve got on your home page? The one with your product, or a huge photo of your office? Add the words “Order now” or “Contact us” with a link to the relevant page on your site. You’d be amazed how much that’ll improve sales or lead growth.
- Simplify. Remove 25% of the links you currently have on your home page. Do it. Find the least-useful 25%. Or look in your analytics software and remove the least-clicked 25%. Forget the politics that led to those stupid links in the first place, and yank ’em. You’ll get more people sticking around, clicking what you want them to click.
- Skip one discount. I’ll be writing more about this tomorrow. You’re about to send out a discount code, aren’t you? Discounts are great. But they’re also addictive, for you and the customer. Swap one discount for a nice reminder of why your product is so cool. Try it. If you still get orders, maybe you can get by with fewer 10% off emails. If not, you learned and can go right back to the stuff that works.
OK, so none of these were instant. But they’re pretty quick, yes? I dare you to try 2 of them.
I double-dare you.
I triple dog dare you!!!!
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More